Work with Bruce to get the business & life you deserve

Meet Bruce Henderson, owner and CEO of Ascend ActionCOACH. For over 45 years, Bruce has held senior healthcare leadership positions while effectively navigating the radically changing healthcare industry landscape. He successfully designed and executed value-creating strategies to capitalize on opportunities unlocked through innovation. He advised the country’s most respected healthcare organizations and received awards for innovation, growth, and entrepreneurial success. Bruce specializes in building strong teams within high-performing cultures that focus on attracting and retaining great talent. Currently, he helps business owners, CEOs and senior executives expand their company’s success while achieving professional and personal growth faster, easier, and with less risk. How? By providing unbiased advice on important business issues!  He understands that leaders often feel trapped. Management teams and advisors frequently don’t have the experience or unbiased perspective to provide the needed advice and counsel. As an advisor/executive coach he helps executives step out of the day-to-day role and think differently about their business and themselves.  He is passionate about helping executives increase effectiveness and improve their rate of growth while finding more time for what’s truly important in life. He provides thoughtful, honest and unbiased feedback to clients who want to be challenged, gain new insights and be held accountable.